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Local Knowledge – Global Reach: InterContinental Hotels & Resorts Uses Concierge Expertise to Market Brand
By Marjorie Silverman, Honorary President, Union Internationale des Concierges d’Hotels, Les Clefs d’Or In late 2006, InterContinental Hotels & Resorts (IHG) launched an “evolved brand positioning dedicated to providing local, authentic and enriching travel experiences to guests around the world