The rush is on. Parking lots are full. Lines are long. Phones are busy. Anxiety is high. It’s that holiday time of year and the wish list challenge is under way. Merchants and retailers everywhere are in the midst of shopping frenzy. Decorations and deals greet customers at every turn and those same customers have pockets full of money. It’s the season for spending and the reason for gifts galore. Amid the holiday purchasing daze, how do consumers figure it all out, and more significantly, how d...
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