Hotels are increasingly using secret programs, as well as extraordinary and extravagant service, to cajole loyalty from their best customers.
"I challenge everyone on my team to be creative and to provide important clients with their own personalized VIP service,” says Matt Van Der Peet, general manager of the Seattle Sheraton Hotel. “Whether it’s for a couple celebrating a 50th anniversary or a high-profile executive, that may mean flowers, champagne, an upgraded suite, 500 red M&Ms or six...
Enter your email below to access this content:
Already a subscriber? Please login
