In today’s world, a lot of times we think HARD is better. Work hard! Play hard! Drive a hard bargain! Hard may mean strength such as “hard as a rock” versus soft which may seam weak as in “Don’t be a softy.” Apples taste better hard and to many peoples’ tastes, so does cheese. There may be lots of things that work or seem better when they are hard but when it comes to service, it’s the soft skills that will enable the most memorable results, not the hard ones. Don’t get me wrong…hard skills are ...
Enter your email below to access this content:
Already a subscriber? Please login
